There is a very useful tool that can be used to help identify the best ways to increase commuter cycling in and around Worcester.

See for Worcester.

For instance, there is little cycling activity between the city centre and Nunnery Wood area – not surprising when you consider that the main route is up London Road. I regularly cycle up and down this congested and hilly road, but I can fully understand why many others do not. The obvious solution here would be a cycle path through Perrywood.

The cycle tool can show where the increases in cycling are likely to be, under different scenarios. One benefit Worcester has is that we have a major e-bike company, GTECH, based here. Want to cycle, but don’t like the hills, then an electric bike is the answer. If we can work with GTECH, say by offering an e-bike hire scheme, then we can really boost cycling rates.